Experiences
SoonEvents, content, and activations in the real world.
- Who it’s for
- Ecosystems and brands running events, dinners, and community activations.
- Problem it solves
- Events are one-off. Attendance doesn't flow to identity, content, or the next campaign.
- Role in CAIS
- Feeds Passport participation and tier. Content and leads feed Growth and Match.
- Economic layer
- Selected events can be tier-gated with perks; participation rewards and tier progression flow through Passport.
Activation calendar
Founder dinners, summits, university tours, workshops, side events. Attendance and content feed Passport and Growth.
Founder Dinner, NYC
UpcomingFounder Dinner · Americas · Apr 12
24 capacity
Ecosystem Summit
OpenSummit · EMEA · May 8 to 9
400 capacity
University Tour, APAC
UpcomingUniversity · APAC · Jun 3 to 15
800 capacity
Merchant Workshop
PastWorkshop · Americas · Mar 28
60 capacity
Side Event, Conference
OpenSide Event · EMEA · May 6
120 capacity
Ambassador Meetup
UpcomingMeetup · APAC · Apr 22
45 capacity
Activation pipeline
From concept and attendance to content capture and lead attribution. Events are growth assets, not one-offs.
Concept
Attendance
Content
Lead capture
Regional coverage
Americas, EMEA, APAC. Founder dinners, summits, university tours, workshops, side events, ambassador meetups.
Content flywheel and access
Events produce content, leads, and Passport participation. Tier-gated access and participation rewards drive tier upgrades and priority for future activations.

