Intelligence Audit
Start with clarity.
Understand what your organization actually knows before adding more complexity.
The Intelligence Audit is the first step with CAIS. It maps what your organization knows, assumes, contradicts and lacks, so the next decision starts from evidence rather than from the loudest recent conversation.
Who it is for
Companies with enough complexity to lose the thread.
Founder-led businesses, SMEs, leadership teams and professional firms going through growth, repositioning, operational change or AI adoption. Enough people, documents and tools to disagree about what the company is; not enough infrastructure to make that visible.
- Leadership answers differ when asked what the company does and for whom.
- The website, the deck and the sales conversation tell three stories.
- Critical knowledge sits with one or two people.
- AI tools are being introduced without reliable context to work from.
What happens
From what already exists to what you can act on.
Input
Nothing new needs to be written. We work from what already exists.
- Company materials
- Leadership context
- Customer knowledge
- Strategy
- Digital presence
Analysis
Every statement about the organization is sorted by how well it holds up.
- Known
- Stated consistently and backed by evidence.
- Assumed
- Widely repeated, never actually checked.
- Conflicting
- Two or more sources disagree.
- Missing
- Nobody can answer, or nobody has been asked.
- Weakly evidenced
- Believed with confidence, supported with little.
Output
A working document your leadership team can use the following week.
- Intelligence map
- Critical contradictions
- Strategic gaps
- AI-readiness gaps
- Priority decisions
- 90-day priorities
What happens next
Four steps. No preparation beyond what you already have.
You send the request
Two minutes. Tell us what is happening and what you already have. We reply within two business days.
A 45-minute conversation
We confirm fit, agree the scope and identify who holds the knowledge that matters. If the Audit is not the right step, we say so here.
Review and mapping
We read what exists, ask a small number of targeted questions and triangulate the answers. Contradictions and gaps are marked, not smoothed over.
Working session
You receive the intelligence map and walk through it with us: what is solid, what is contested, what to decide first.
Useful preparation
- Strategy documents, including old ones that may no longer be true.
- Pitch decks, sales materials and proposals.
- Your website and social presence as they are today.
- Internal briefs given to agencies, partners or new hires.
- Customer feedback, in whatever form it exists.
What CAIS evaluates
- Consistency of identity, positioning and offer across sources.
- Where decision logic is explicit, and where it lives in people's heads.
- Which claims are evidenced and which are inherited.
- Whether people and AI tools have reliable context to work from.
If further CAIS work is not justified, we will tell you.
Request
Request an Intelligence Audit
Tell us what is happening. We reply within two business days.